//Your Business Plan

If you’re serious about starting a business, a business plan can help serve as your guide. Here’s an sample format for your business plan. You can modify it to fit your specific business idea.


  • Give a detailed description of the business and its goals
  • Discuss the ownership of the business and the legal structure
  • List the skills and experience you bring to the business
  • Discuss the advantages you and your business have over your competitors


  • Discuss the products/services offered
  • Identify the customer demand for your product/service
  • Identify your market, its size and locations
  • Explain how your product/service will be advertised and marketed
  • Explain the pricing strategy 

Financial Management

  • Explain your source and discuss the amount of initial equity capital you’ll need
  • Develop a monthly operating budget for the first year
  • Develop an expected return on investment and monthly cash flow for the first year
  • Provide projected income statements and balance sheets for a two-­year period
  • Discuss your break­even point
  • Explain your personal balance sheet and method of compensation
  • Discuss who will maintain your accounting records and how they will be kept
  • Provide "what if" statements that address alternative approaches to any problem that may develop


  • Explain how the business will be managed on a day-­to-­day basis
  • Discuss hiring and personnel procedures
  • Discuss insurance, lease or rent agreements, and issues pertinent to your business
  • Account for the equipment necessary to produce your products or services
  • Account for production and delivery of products and services

Concluding Statement

Summarize your business goals and objectives and express your commitment to the success of your business.


For a more in-depth look at writing a business plan go to: www.sba.gov/starting_business/planning/writingplan.html


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